by John Berry

The brand new book by John Berry, former Vice President of Corporate Communication at Herman Miller, is about business problem recognition and problem solving. It explores how design is a collaborative process, and uses Herman Miller as the case study. A must-have reference for businesses who want a better understanding of design as a strategic process, not styling at the end of development. A reference to be used by students to help interrelate the education of design disciplines with business management. Each chapter identifies a recognized need and how Herman Miller went about resolving the need and solving the problem.

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